Marketing

MKTG 1 THE PRINCIPLES OF MARKETING, A GUIDE FOR A/B* MUSEUMS / J. BRYANT (Association of Independent Museums, 1988)
AIM Guideline No. 16 : a down-to-earth guide explaining such things as market segmentation, market research, becoming market orientated and how to draw up a marketing plan. Very good for non-independents also.

MKTG 2 MUSEUMS ARE FOR PEOPLE / SCOTTISH MUSEUMS COUNCIL (H.M.S.O., 1985)
Shows how museums have reacted to increased demands by the consumer, and how they must respond to changing leisure and tourism needs for the future.

MKTG 3 THE MUSEUM MARKETING HANDBOOK / SUE RUNYARD 1994
A practical handbook written to help museum staff introduce marketing where there is none, to improve it where it already exists, and to think of ever more creative ways to make it serve museums.

MKTG 4 MUSEUMS AND TOURISM - MUTUAL BENEFIT
A guide to closer co-operation between museums, galleries and the tourist industry.

MKTG 5 RAIN OR SHINE (Area Museums Council for the South West, 1993)
A Tourism and Museums Strategy.

MKTG 6 CUSTOMER CARE - PERIPHERAL OR ESSENTIAL? (Carnegie United Kingdom Trust, 1992)
This book is about how museums and heritage organisations can improve an increasingly vital aspect of their work - their interaction with their visitors.

MKTG 7/ “THANK YOU FOR LETTING OUR CLASS IN THE MUSEUM” ED 23 Consultancy for Bedfordshire Museums and Hertfordshire Museums. December 1992

MKTG 8/ MARKETING TO THE EDUCATION SECTOR. A report ED 24 commissioned by Bedfordshire Museum Service 1993. MKTG 9 BT IN THE COMMUNITY, 1991
Commitment to the community.

MKTG 10 MAKING THE MOST OF THE MEDIA / (DTW Public Relations , March 1995)
A presentation produced by DTW for Surrey County Council, for the Surrey Heritage Strategy Conference.

MKTG 11 LOW-COST VISITOR SURVEYS / SUE RUNYARD, 1994 Guidance on market research for small and medium-sized museums MKTG 12 MUSEUM VISITOR SURVEYS - A PRACTICAL GUIDE / CLAIRE CONYBEARE (Area Museum Council for the South West, 1991) This pack aims to provide a practical guide to designing, implementing and analysing a survey and is particularly intended for the smaller museum.

MKTG 13 PAYING ATTENTION: A GUIDE TO CUSTOMER CARE IN THE ARTS / (The Arts Council of England, 1999)
A guide to keeping arts customers happy and making return visits. Designed to provide ideas on how to look after visitors and how to develop policies to deal with customer care.

MKTG 14* YOUTH AUDIENCE RESEARCH REPORT / (Research Surveys of Great Britain for the Arts Council of England, November, 1994)
A study of young people (ages 16-24) and ideas on how to market the arts to them. MKTG 15 ARTS COUNCILS STUDY: TRENDS TO 2006, A REPORT / (The Arts Council of England, December 1995)
An analysis of projected trends.

MKTG 16 GLOBAL ASSETS: OPPORTUNITIES FOR UK MUSEUMS AND GALLERIES TO EXPORT THEIR SKILLS AND SERVICES ABROAD / JANE WEEKS (Museums and Galleries Commission 1999)

MKTG 17 BUILDING BRIDGES: GUIDANCE FOR MUSEUMS AND GALLERIES ON DEVELOPING NEW AUDIENCES / JOCELYN DODD AND RICHARD SANDELL (Museums and Galleries Commission, 1998)

MKTG 18 PROVE IT! A PRACTICAL GUIDE TO MARKET RESEARCH FOR MUSEUMS AND VISITOR ATTRACTIONS / ANNE MILLMAN (Bedfordshire Museums, Hertfordshire Museums and South Eastern Museums Service, December 1999)
A step by step guide to undertaking your own market research programs, helping you find appropriate methods, be cost effective and maximise the usefulness of your collected information.

MKTG 19 RESPONDING TO CULTURAL DIVERSITY: GUIDANCE FOR MUSEUMS AND GALLERIES / NASEEM KHAN (Museums and Galleries Commission)

MKTG 20 TOURISM AND THE ARTS: ADVICE PACK FOR MUSEUMS & GALLERIES /
(Museums and Galleries Commission in association with the English Tourist Board, arts and tourism Scotland, Wales Tourist Board and the Northern Ireland Tourist Board. With information on domestic marketing, overseas visitors, the tourism industry and tourism potential. Presented with case studies.

MKTG 21 GOING UP IN THE WORLD: GUIDELINES FOR GOOD PRACTICE ON INTERNATIONAL OPPORTUNITIES FOR MUSEUMS / JUDI CATON (Museums and Galleries Commission, 1999)

MKTG 22 MUSEUMS IN SURREY, VISITOR RESEARCH: CONCLUSIONS, RECOMMENDATIONS AND SUMMARIES (SMCC, 1993)

MKTG 23 MUSEUM SURVEY DRAFT REPORT(LONDON MUSEUM CONSULTATIVE COMMITTEE, 1990) (Mass Observation)

MKTG 24 "DIFFERENT PLACES WITH DIFFERENT KINDS OF BITS" AN ATTITUDES SURVEY OF LONDON MUSEUMS AMONGST NON VISITORS (LONDON MUSEUM CONSULTATIVE COMMITTEE, 1991) (Mass Observation)
The aim of this report is to highlight the factors, both practical and psychological, which discourage museum visiting and to explore ways in which museums can make their services more attractive and accessible to the general public.

MKTG 25 SKILLS BENCHMARKING 2000: MANAGING VISITORS, THEIR EXPECTATIONS AND EXPERIENCES (Cultural Heritage NTO, 2000)
The study identifies common characteristics of successful cultural heritage organisations and uses these characteristics to create a benchmark profile against which others within the sector may compare themselves.

MKTG 26 "OLD OBJECTS IN GLASS CAGES" (Helen O'Riain, 1996)
A report highlighting schoolchildrens' attidtudes towards visiting museums and galleries.

MKTG 27 MARKETING HERITAGE - ARCHAEOLOGY AND THE CONSUMPTION OF THE PAST (EDITED BY YORKE ROWAN & UZI BARAM)(Altamira Press, 2004)
What are the implications of mass tourism and globalization for the field of archaeology? How do they change popular understandings of the past? In this book, original case studies from well-know sites in Cambodia, Israel, England, Mexico, and the United States address the complex interaction between archaeology and nationalistic, political and commercial policies.

MKTG 28 GOOD PRACTICE GUIDE(UKOLN, 2004)
UKOLN has produced a guidebook which provides advice on standards and best practices to organisations involved in the development of cultural heritage Web services. The content of the guidebook is based on the advice provided by the NOF-digitise Technical Advisory Service (and others) to projects funded by the NOF-digitise programme. It includes Management Processes, Handling and Delivering Digital Resources, Digital Curation, and Publicity and Marketing.